World of Coca-Cola Museum

- Tuesday, March 14, 2017

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The World of Coca-Cola is a museum, located in Atlanta, Georgia, showcasing the history of The Coca-Cola Company. The 20-acre (81,000 m2) complex opened to the public on May 24, 2007, relocating from and replacing the original exhibit, which was founded in 1990 in Underground Atlanta. There are various similar World of Coca-Cola stores in locations such as Las Vegas and Disney Springs.


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History

Original museum

The original World of Coca-Cola was located in downtown Atlanta, Georgia at 55 Martin Luther King Jr Drive, where it was adjacent to the Underground Atlanta shopping and entertainment district. The museum opened in 1990, and would remain open until 2007. The original World of Coca-Cola saw around nine million visitors during its years of operation, becoming Atlanta's most visited indoor attraction.

The museum was located in a three-story pavilion and its entrance had a huge neon Coca-Cola sign (30 feet high and 26 feet wide). This sign was built by Metals Manufacturing in west valley Utah. The tour started on the top floor and worked downwards, featuring approximately 1,000 Coca-Cola artifacts presented in chronological order, interactive exhibits such as a replica 1930s soda fountain, video presentations of Coca-Cola advertising over the years, and a 10-minute film about Coke around the world. The tour featured the 'Spectacular Fountain,' where visitors were allowed to sample various Coke products. At the 'Tastes of the States' area in the same room, guests were able to try 22 different soft drink brands, some available only regionally. The 'Tastes of the World' exhibit was located in the International Lounge. There was also a gift shop. This location closed in 2007.

Relocation and new facilities

The Atlanta museum was relocated to 121 Baker Street in Atlanta, just blocks away from where John Pemberton created the original Coca-Cola formula. The 92,000-square-foot building was constructed at a cost of $97 million and opened in 2007. It is located in Atlanta, Georgia (where the company's headquarters are located) at Pemberton Place (named in honor of John Pemberton, the inventor of Coca-Cola). The 20-acre (81,000 m2) complex is located across Baker Street from Centennial Olympic Park that is home to the Georgia Aquarium and the Center for Civil & Human Rights. It opened to the public on May 24, 2007, relocating from and replacing the original exhibit. The museum features exhibits about the secret formula of Coca-Cola and allows visitors to taste 60 different flavors from around the world. It also houses a fully functional bottling line that produces commemorative 8-ounce bottles of Coca-Cola for visitors to keep as souvenirs.

Non-Atlanta locations

There are other World of Coca-Cola locations beyond Atlanta as well. Club Cool, formerly Ice Station Cool, is located in Walt Disney World Epcot park. The facade was themed to resemble a polar expedition with props such as a snowmobile. Like other Coca-Cola exhibits it included an area where guests could taste Coca-Cola beverages from around the world. In 2016 the World of Coca-Cola opened in Disney Springs, which was modeled like the Atlanta attraction. It features a sampling of Coca-Cola products from around the world.

World of Coca-Cola Las Vegas, built in 1997, was located in the Showcase Mall on the Las Vegas Strip. It closed in 2000, but the Everything Coca-Cola store remains open. World of Coca-Cola Tokyo was located on the 6th floor of Mediage in Daiba. It closed on January 15, 2007. There is also a Coca-Cola Museum in Taoyuan City, Taiwan as of 2007.

Source of the article : Wikipedia



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